Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio, a unified website and application development platform. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market, which offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv-Yafo, Israel.
Growth Prospects | Analyst price targets range from $176 to $250, reflecting optimism about Wix's potential for international expansion and pricing power in premium offerings |
Market Dynamics | Learn how Wix navigates intensifying competition in the no-code SaaS CMS space, leveraging its comprehensive suite of tools and partner ecosystem |
Financial Resilience | Delve into Wix's robust financial performance, with strong bookings growth and impressive free cash flow margins, showcasing operational efficiency |
AI-Driven Innovation | Explore Wix's strategic integration of AI technology, including the launch of Wixel, positioning the company at the forefront of the evolving web development landscape |

Metrics to compare | WIX | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipWIXPeersSector | |
|---|---|---|---|---|
P/E Ratio | 80.6x | 17.4x | 12.7x | |
PEG Ratio | −1.17 | 0.09 | 0.01 | |
Price / Book | −11.1x | 2.5x | 2.4x | |
Price / LTM Sales | 2.0x | 1.1x | 2.3x | |
Upside (Analyst Target) | 77.8% | 82.8% | 26.9% | |
Fair Value Upside | Unlock | 30.6% | 3.4% | Unlock |